- Listed: 12 octubre, 2019 7:50 am
- Expires: 83 days, 13 hours
Old Navy Ad Attacked
On Friday, Under Armour – https://www.salomonmalaysia.site/under-armour-c-102.html Old Navy tweeted an ad featuring an interracial family to promote their “Thank You Event.” Unfortunately, Under Armour Fat Tire2 – https://www.salomonmalaysia.site/under-armour-under-armour-fat-tire2-c-116.html the photo did not sit well with some internet trolls – http://www.twitpic.com/tag/internet%20trolls who immediately attacked the company with shockingly racist comments.
Oh, Salomon Speed Cross – https://www.salomonmalaysia.site/salomon-salomon-speed-cross-c-100.html happy day! Our ThankYouEvent – http://blogs.realtown.com/search/?q=ThankYouEvent is finally here. On Twitter, asics GEL – https://www.salomonmalaysia.site/asics-asics-gel-c-13.html users began posting positive comments with the hashtag LoveWins and Salomon SPEEDCROSS PRO – https://www.salomonmalaysia.site/salomon-salomon-speedcross-pro-c-101.html even began sharing photos of their own interracial families. The racists can go to hell.
“In light of the controversy revolving around my pretend family. I am proud to be representing interracial love, multiculturalism, and most importantly, a mentality that supports opportunity for all ethnicities.
Old Navy also released a statement to Fortune, saying that it was proud the ad promoted “diversity and Asics gelquantum 365 CM – https://www.salomonmalaysia.site/asics-asics-gelquantum-365-cm-c-32.html inclusion.”
Unfortunately, the racist backlash sparked by the Old Navy ad is similar to an incident in 2013 involving a Cheerios commercial. The TV ad featured a white mother, black father and their biracial daughter.
Hatcher Mays was right. Earlier this year, a new study revealed that 80 per cent of parents like to see diverse families in advertisements. Research was conducted by BabyCenter and YouGov, a market research company, and involved over 2,000 people.
Clearly Old Navy was on to something when they released their most recent ad. However, according to Chloe Gottlieb, senior vice president and executive creative director at ad agency R/GA, this is still a “transition time” for companies and backlash is going to happen regardless.
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